Face Marks Are Back

Face Masks

Thanks to its selfie-appeal and the rise of Insta trends such as the #SundayFacial, face masks are going nowhere – just ask Superdrug who has seen sales double as they struggle to keep up with demand. In 2018 the mask market is further branching out, and getting more sophisticated. Dr Gary Goldfaden – the dermatologist behind brand Goldfaden MD, says to expect “more body specific masks for the chest, arms and breasts”, plus presumably the hands, given that Swiss Clinic has recently launched a new Hand Restoring Dry Mask. “Trending masks will target specific problem solution needs as well as ageing issues,” he adds. In Korea there's already a mask for everything, from your cuticles to your lips. In addition, expect to see more clever micro-channelling patches, such as Radara’s 3D-printed eye patches that claim to erase crow’s feet. Similar, are new self-dissolving micro-needle masks, which "feature tiny micro-needles formed from active ingredients such as hyaluronic acid,” explains Daniel Issacs, Formulation and Development Director, Medik8. “When applied to the skin, these needles create microscopic pathways to increase the absorption of the sheet mask serum.”

Charlotte Cayre