The Non-Invasive Guide To Lifting Your Jowls
Expert advice from Pure Emporium, Hereford’s trusted skin and laser clinic.
Over time, many of us start to notice a change in the lower face — the once-firm jawline begins to soften, the skin loses its snap, and jowls start to appear. It’s one of the most common signs of ageing and something that can make us look tired or older than we feel.
The good news? You don’t have to resort to invasive procedures or surgery to achieve visible lift and definition. At Pure Emporium, we specialise in advanced, non-surgical solutions that effectively target the jowl area — helping to lift, tighten and restore youthful contours.
Let’s explore what causes sagging jowls, and the most effective treatments and skincare to tackle them. ⬇️
What Causes Drooping or Sagging Jowls?
The jowl area (the lower cheek and jawline region) is particularly vulnerable to the natural ageing process. A combination of factors contribute to its droop or loss of definition:
1. Collagen and Elastin Breakdown
From our mid-20s onwards, collagen and elastin — the skin’s natural support structures — start to decline, each year getting weaker. These fibres are what keep our skin firm, tight, and resilient. As they weaken, the skin loses elasticity and begins to sag.
2. Loss of Facial Volume
Fat pads within the face gradually descend and diminish with age. This can lead to a hollow appearance in the cheeks and heaviness around the jawline, contributing to the “drooping” look associated with jowls.
3. Slower Cell Renewal
Skin cell turnover slows down as we age, making the complexion appear duller and thinner. Thinner skin is less able to hold its structure, which accentuates sagging.
4. Muscle Laxity
The facial muscles that once supported the skin also weaken over time, allowing gravity to take hold. Lifestyle factors such as poor posture, stress, and lack of facial exercise can accelerate this process.
5. Lifestyle and Environmental Factors
Sun exposure, smoking, poor nutrition, and inadequate skincare all play a role in premature ageing. UV rays, in particular, break down collagen fibres — making daily SPF protection essential for maintaining skin firmness.
The Best Non-Invasive Treatments for Jowl Lifting at Pure Emporium
At Pure Emporium, we take a tailored approach to rejuvenation. Whether your concern is early signs of laxity or more noticeable sagging, we’ll recommend the right combination of advanced treatments to target your jowls and redefine your lower face — without needles or downtime.
1. Peels for Skin Tightening and Renewal
Skin Peels
Our clinical-grade peels are designed to deeply rejuvenate the skin, stimulate cell renewal, and promote fresh collagen production. By resurfacing and renewing the skin, peels help to smooth fine lines, improve firmness, and tighten the jowl area.
Each peel is customised to your skin type and concern — from gentle brightening formulas to more intense anti-ageing solutions. Over a course of treatments, you’ll notice firmer skin and a more defined jawline.
Why they work:
Peels trigger the skin’s natural regeneration process, accelerating collagen production and thickening the dermal layer — two key factors in maintaining a lifted, youthful appearance.
2. Microneedling for Collagen Regeneration and Skin Tightening
Microneedling
Microneedling is one of the most effective non-invasive treatments for tightening sagging skin and improving jowl definition. Using ultra-fine needles, this treatment creates controlled micro-injuries in the skin, stimulating a powerful healing response that produces new collagen and elastin.
At Pure Emporium, we use professional-grade microneedling — combining precision with active serums that penetrate deep into the skin. This dual action improves firmness, smoothness, and overall texture.
Benefits include:
Improved skin density and elasticity
Reduction in fine lines and wrinkles
More sculpted and lifted facial contours
Long-lasting improvement with continued results over time
A course of microneedling sessions can deliver dramatic improvements in jowl firmness and skin tone — with no surgery or downtime required.
3. CACI Non-Surgical Facelift
For those seeking visible lift and contour enhancement, the CACI Non-Surgical Facelift remains one of our most popular and trusted treatments.
CACI uses gentle microcurrent technology to re-educate and strengthen the facial muscles, effectively lifting and toning the skin from within. It’s a brilliant choice for targeting muscle laxity around the jawline and jowl area.
At Pure Emporium, we offer a range of CACI treatments including:
CACI Non-Surgical Facelift – full facial muscle re-education and lift
CACI Jowl Lift – specifically targets the lower face and jawline
CACI Eye Revive & Lift – to refresh and tighten the delicate eye area
Regular CACI sessions act as a gym workout for your facial muscles — gradually tightening and redefining your lower face contours, while improving skin tone and texture.
Homecare: Your Daily Jowl-Lifting Routine
In-clinic treatments are most effective when combined with a consistent homecare routine. At Pure Emporium, we stock some of the most advanced skincare brands in the industry, including Environ and Mesoestetic, to help you maintain and enhance your results.
Our top homecare recommendations for lifting and firming the jowl area include:
Vitamin A-based products: Encourage healthy skin renewal and boost collagen production.
Peptides: Support the skin’s structure, improving firmness and density.
SPF protection (SPF daily): Prevent further collagen breakdown and sagging caused by UV damage.
Collagen-boosting supplements (Advanced Nutrition Programme): Support the skin from within, nourishing the dermis with essential nutrients for elasticity and hydration.
Our therapists will help you build a personalised skincare plan to complement your in-salon treatments, ensuring long-lasting lift and radiance.
The Pure Emporium Approach: Personalised, Professional, Proven
Every face is different — which means every treatment plan should be too. During your consultation at Pure Emporium, we’ll assess your skin, discuss your goals, and design a completely bespoke treatment plan using the most effective non-invasive methods for you.
Our advanced therapists are trained to deliver visible, natural results that lift and tighten without changing your facial expression or requiring downtime.
Whether you’re just starting to notice slight laxity or you’re looking to redefine your jawline, we’ll guide you through your options with expert care and ongoing support.
Rediscover a firmer, more youthful face with Pure Emporium’s non-surgical lifting solutions. Book your skin consultation today and take the first step towards smoother, tighter and more defined contours — naturally.
Book your consultation with our advanced skin therapists today.
Pure Emporium – where science meets skin confidence.