What Makeup Suits My Skin Type?

How to Choose the Right Makeup for Your Skin Type: Your Final Layer of Skincare

When it comes to makeup, it’s easy to focus on colour, coverage, or finish—but have you ever considered how your makeup supports your skin health?

At Pure Emporium, we believe that choosing the right makeup is just as important as choosing the right skincare. In fact, your makeup should be part of your skincare routine. That’s why we’ve introduced Et Al., the revolutionary skin-intelligent makeup brand that combines performance with care.

Think of makeup as your final layer of skincare: a product that sits on your skin all day should do more than just look pretty—it should protect, nourish, and enhance your skin health.


Understanding Your Skin Type

Before investing in any makeup, it’s essential to know your skin type. Here’s a quick guide to help you identify yours:

  • Oily Skin – Often appears shiny, especially in the T-zone. Prone to enlarged pores and breakouts.

  • Dry Skin – Feels tight or flaky, especially after cleansing. Needs extra hydration.

  • Combination Skin – A mix of oily and dry areas, typically oilier in the T-zone and drier on the cheeks.

  • Sensitive Skin – Easily irritated by ingredients or environmental changes. Often reacts to fragrances or harsh formulations.

  • Normal Skin – Balanced, with minimal dryness or oiliness.

Each skin type has different needs, and your makeup should work with—not against—those needs.


Why Investing in Quality Makeup Matters

Low-quality makeup can clog pores, trigger breakouts, or worsen sensitivity. Investing in skin-intelligent makeup like Et Al. means you’re not just covering your skin—you’re actively caring for it.

Et Al. is designed with:

  • Skincare-first formulas: Ingredients like hyaluronic acid, peptides, antioxidants, and SPF protect and treat your skin while you wear it.

  • Doctor & Makeup Artist developed technology: Et Al. products are designed to work with your skin, supporting barrier function and long-term skin health.

  • Real-life wearability: Lightweight textures, breathable coverage, and a skin-like finish mean you can wear Et Al. comfortably all day long.


Makeup That Works As Hard As Your Skincare

Choosing makeup should be more than a cosmetic decision—it’s a skincare strategy. At Pure Emporium, we’re passionate about helping you build a routine that supports your skin at every stage of your day.

With Et Al., we’ve brought you a makeup range that treats your skin like skincare. Whether you’re dealing with dryness, oiliness, sensitivity, or simply want to make more conscious choices for your skin, Et Al. is a game-changer.

Pop into Pure Emporium to explore the Et Al. range in person, or book a one-to-one Skin-Makeup Match Appointmentwith one of our expert therapists.

Because your skin deserves more than makeup—it deserves care, protection, and respect.

 
Amy CardPure Emporium