Peptides! We love them!

They definitely aren't a new thing to the industry of skincare, and they certainly aren’t going anywhere!

Peptides are needed and very necessary when it comes to anti-aging skincare.

If you’re looking for younger looking skin, peptides within the formulation are a must.

In a nutshell, peptides are Cell Communicators - telling the skin to do something specific. When applied topically to the skin, they act as little messengers, triggering skin cells to perform specific functions such as building collagen and elastin, along with encouraging skin to look and act younger.

Let’s look at peptides in more detail…

WHEN SHOULD I START USING ANTI-AGEING PRODUCTS?

Have you ever wondered when the best time is to start using anti-ageing skincare?
We hear the statement: 'my mum's skin was amazing so mine will be too!’ frequently as well.
I don’t want to be the fun police or anything but this isn’t necessarily the case…

We control 80-90% of the way our skin will age. It’s a fact that 80-90% of the way we age is determined by what we do to the skin. Sun exposure, stress, alcohol, smoking, diet, digestion - all of these things will hugely impact the ageing process long-term.

This means that only 10-20% of the way we age will be down to genetics. So if you’re solely basing how you think you will age on those further up in your family tree… you may well be disappointed.

Maybe you think you should start using anti ageing skincare when you turn 30? 40? Perhaps when you hit the big 5-0?
It's a question we're asked frequently, and if you're not already using specific anti-ageing skincare, you need to keep on reading...

THE THINGS YOU NEED TO KNOW ABOUT RETINOL

Retinol is a true buzz word when it comes to skincare, but there's a lot of confusion that surrounds it. Let's dig deep into what it actually is.

Fact - Retinol IS VITAMIN A. Yep. It's the same thing.

Vitamin A comes in many different forms. And Retinol is simply one of them.

The many forms derived from Vitamin A ultimately, all of these forms do the exact same thing. Inside the skin, they change to Retinoic Acid.

All of these forms of Vitamin A transform in the skin to Retinoic Acid at different speeds, and it's this that the skin recognises and thrives from to become healthy and helps to repair skin cells as well as a whole host of benefits- It will strengthen the skin, boost immunity, balance oil production and has HUGE anti-ageing benefits.

It’s the way the skin will cope with them that differentiates between them. Let’s dig deeper…

HOW TO GET RID OF ACNE

Acne. This word means something different to a lot of people.

We always think of teenage skin when we think of acne, but adult acne is on the rise and it's important we know exactly what we can do to treat it.

Let's start by understanding it, because once we’ve done that, we can then know how to treat it!

Here we explain exactly why acne happens, how we can treat it, along with recommendations and advice to you for moving forwards.

Let’s treat acne and enjoy clearer skin!

Salon Policy for Beyond the 19th July!

As of 19th July 2021, the country is finally returning to Pre-Covid times and you can officially enjoy more freedom and less rules!

You may have your own opinions on this, and we completely respect that. It’s important that you still do whatever you feel comfortable with.

Our main priority has and always will be keeping our clients and staff as safe as possible.

What does the announcement mean for the salon?

Have a read here of our salon policy changes as of 19th July 2021….

BEAUTY TIPS - DITCH THE WIPES

Let’s understand the importance of cleansing… with a cleanser!
Deep down we know that cleansing our face with a cleanser is the best thing for healthier skin… I’m sorry to burst any bubbles, but face wipes are not a suitable alternative.
If you use them, you may think they’re convenient, quick and easy, but trust us when we say the negatives vastly outweigh the positives. (And, I cleanse my skin faster with a cleanser and clean flannel than I would removing my makeup with any type of wipe!)
Here is a professional beauty tip for healthier skin - ditch the face wipes!
If you’re still using wipes on your face, and want to know the reasons why we would highly recommend that you stop, here’s why…

MEDICAL GRADE SKINCARE VS HIGH STREET PRODUCTS

You may go to the high street for your shopping, and you might see skincare in the aisles at the supermarket… but what is the true difference between the quality of these products versus what you can purchase at the beauty / aesthetic salon?

If you’re a big fan of skincare, or visit a salon regularly, you have more than likely seen that the brands a salon will provide are different to those you see on the high street or supermarket shelves. At Pure Emporium we do exactly this.

But what really is ‘medical grade skincare’? Why does it differ to high street brands, and why should you consider spending your hard-earned cash on it, when you can get products cheaper in town?

WHAT TO DO WHEN YOU'VE LOST YOUR MOTIVATION

You get those days where you just don’t operate at full capacity, just like when your iPhone is almost out of battery and it keeps freezing on the same screen.

BUT, YOU AREN’T ON YOUR OWN… It’s something that we are all susceptible to.

So what can we do to help ourselves when all we want to do is lie in bed all day, not achieve anything, or head straight to the treat cupboard and eat a massive bar of chocolate and then feel unnecessarily guilty about it afterwards?!

Maskne. Skin issues from wearing masks?

The face masks we are wearing on a daily basis are causing havoc for our skin. We aren’t used to it, our skin isn’t used to it and it’s creating skin concerns such as dryness, breakouts and congestion around the mouth, nose and cheek area. Does this sound familiar?

Read our Top Tips to overcoming ‘Maskne’ and the skin concerns created by wearing masks on a regular basis to get your skin back on track regarding it’s healthy, feeling good and looking gorgeous.

FALL INTO THE SALON - LIMITED EDITION TREATMENTS AND OFFERS

The crunchy leaves are falling, the gorgeous orange and brown tones are in sight, the nights are drawing in, the conkers can be found, the heating is being turned on, the warm coats are making an appearance, and the winter boots are climbing back out of their summer hiding places.

We know you need two things. Relaxation, and Skincare.

Read our tailored Limited Edition Treatments of the month to assist you target these concerns and offer you the solution you need to transition into Autumn with wellbeing in toe.

OPI POWDER PERFECTION - NEW NAIL TREATMENT!

A brand new nail treatment is coming to Pure Emporium!

> High Shine for 3+ Weeks

> Stay-True Color for 3+ Weeks

> Chip Resistant for 3+ Weeks

> Protective Style for Weak Nails

> Iconic OPI shades

> No light curing

> Non damaging, easy soak-off removal

The Best Anti-Ageing Skincare Treatments

Ageing is something we are all trying to avoid.

Have you ever looked at a photo of yourself, or caught yourself in the mirror and thought, oh my god, where did those lines come from?! When did I start looking old?!

Now, my motto is that prevention is always better than cure - however if you’ve got to the stage of not knowing what to do next to reverse the signs of ageing, it’s important you know which way to turn, and what options you have available to you.

“No Holiday, No Cry” Limited Edition Treatments

‘No Holiday, No Cry’ are our Limited Edition Holiday Style Treatments - relaxation with a holiday twist!

Did you have your summer holiday cancelled this year? If so, you aren’t on your own! We have something to offer you…

Available through to Saturday 5th September 2020, have a read of what treatments we are delivering to ensure total relaxation this summer.

Health & BeautyAmy Card18 August 2020holiday, treatments, limited, limitededition, beautysalon, blog, hereford, relaxation, treatment

THE IMPORTANCE OF CLEANING YOUR MAKEUP BRUSHES

The importance of cleaning makeup brushes is sometimes rather overlooked. What would you say if you were told there could be more bacteria lying in between the bristles of your makeup brsh than on your toilet seat? I can see your face grimacing right now!

Here’ the truth about why you should clean your makeup brushes and how to clean your brushes in the future..

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