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BEAUTY MYTHS YOU NEED TO AVOID

BEAUTY MYTHS YOU NEED TO AVOID

The beauty industry is constantly expanding and you can find information literally anywhere. Online, in a magazine, in books or on posters. We all want to know what is best for us and what will give us amazing results, but sometimes, the information that we are given, is not always correct. In fact, there are many facts out there, that could cause a lot more harm than good.

Have you ever been told to not wear makeup because it’ll give you spots or to cleanse until you skin is “squeaky clean”? Read on and find out our top 10 Beauty Myths and the truth behind them. Let’s give you tips that will really work.

Amy Card16 November 2021Pure Emporium

GETTING READY FOR PARTY SEASON

GETTING READY FOR PARTY SEASON

The party season is well and truly upon us and this year, I think we are all ready to celebrate more than ever! (We deserve it). This year requires glamour, glitz and all things beauty. We want to be looking our best! This is why at Pure Emporium, we are here to help you.

We are ready to get you in the party spirit and help to prep you before the event! Whether it’s a whole day occasion or a party night, we can get you prepared. You’ll go from desk to dancefloor in no time! So come on, let’s get glam together!

We have a range of treatments and products that can help prep you for the event. Whether it’s skin related, nails, lashes, hair or tanning… WE’VE GOT SOMETHING FOR YOU!

Amy Card9 November 2021Pure Emporium

GIFT RELAXATION

GIFT RELAXATION

Beat the Christmas rush, sit back and relax, because we have the perfect gift idea for you.

Every year is the same, we get to November, and are stuck thinking about what to get everyone for Christmas. And, I don’t know about you, but as the years are going on, it seems to get harder and harder. Everyone already has everything they need.

But…

Are they relaxed?

Amy Card2 November 2021Pure Emporium

ENVIRON Q&A WITH PURE EMPORIUM

ENVIRON Q&A WITH PURE EMPORIUM

Environ is a skincare brand that provides products that are scientifically researched and developed for all skin needs. They make a long-lasting difference to the appearance of the skin so that everyone can have the beautiful skin that they deserve, for a lifetime. No matter what the age, gender, skin type or race, with a little patience, Environ can help to restore, revive and rehabilitate your skin’s overall health and wellbeing.

Environ combines the best ingredients that science has to offer, to provide superior skin care for everyone. The cornerstone ingredient of Environ is Vitamin A.

Amy Card26 October 2021Pure Emporium

EVERYDAY GLOWY MAKEUP

EVERYDAY GLOWY MAKEUP

If you haven’t heard of Jane Iredale before, it’s a Mineral Based Skincare Makeup Brand. The brand was created and introduced into the industry in 1994 and ever since then, it has developed into a well-known and loved brand. Jane, the founder, wanted to create products that can perform without harmful toxins. Products that can strengthen skin with beneficial botanicals. Products that can bring out your absolute best. She definitely did that. Jane Iredale is in partner with dermatologists, plastic surgeons, aestheticians and makeup artists to create skin-loving formulas that achieve beautiful results, so you don’t have to choose between the skin you want and the look you love.

Amy Card19 October 2021Pure Emporium

WILL STRESS AGE ME?

WILL STRESS AGE ME?

Stress is something that our body naturally reacts to.

When the body is put in a position of stress, the hormone 'cortisol' gets released.

Unfortunately our skin, is an immediate stress target when life's 'overload' triggers the brain and skin cells to release the hormone called cortisol.

When we think of stress, we think of being bogged down with a million things and life getting overwhelming.

Let’s look at stress a little deeper…

HOW LONG DOES SKINCARE TAKE TO WORK?

HOW LONG DOES SKINCARE TAKE TO WORK?

Are you wanting to see results yesterday?!

Shouting out to all my impatient humans out there!

Are you the type of person that tries something, doesn't see results within a week, and then shoves the bottle of whatever you’re using in the drawer and start searching for an alternative? If so, this information is definitely for you!

Beauty Products, Health & Beauty, Hints and Tips, SkincareAmy Card5 October 2021Pure Emporium Ltdskincarehereford, skincareadvice, skincareproducts, environ, environhereford, skinsalon, beautysalonhereford, beautyhereford, beautyblogger, questionblog

IS ENVIRON GOOD FOR SENSITIVE SKIN?

IS ENVIRON GOOD FOR SENSITIVE SKIN?

Sensitive skin or Reactive skin is something that we come across frequently.

When our skin is working at it’s best, it has the protective layer that locks in moisture and prevents anything penetrating through it and causing issues. When this layer gets damaged, which can be caused by a number of factors, your skin becomes sensitive or reactive to things in the environment or what you use on it topically.

The best way to think of this is ‘irritated.’ If your skin is irritated it will feel like one, some or all of the below:

Itchy and tight
Red
Blotchy

Sensitive skin is more delicate, and more susceptible to reactions caused by external factors - weather, pollution, chemicals, makeup, household cleaning products and general cosmetics.

Let’s look at the best way of treating it…

WHAT IS HYALURONIC ACID?

WHAT IS HYALURONIC ACID?

Oooooo where do we start! We LOVE Hyaluronic Acid!

Hyaluronic acid is a natural substance in skin known for its incredible capacity to attract and hold onto 1000x its weight in water / moisture. It assists in replenishing skin to enhance a healthy, supple look and feel.

It works like a sponge, to help retain the moisture and plump the skin.

As we age our skin loses the ability to retain the water, and the amount of Hyaluronic Acid that our body naturally creates depletes. (Yet another downside to ageing, sorry folks!) Over time, wrinkles and lines will form and our skin will lose it’s ‘bounce’.

It works alongside Vitamin A incredibly well. It attracts and holds onto moisture in the skin cells and gives the skin more of a plumped and smooth appearance! When you’re using products containing Vitamin A alongside Hyaluronic Acid, your skin is set for a breath of fresh air….

SKIN NEEDLING / MICRO NEEDLING AT HOME

SKIN NEEDLING / MICRO NEEDLING AT HOME

Needling the skin is something that is SUPER effective… when it's done in the correct way, with the correct tools, following on with the correct products!

What's the purpose of micro-needling? It's designed to push your active topical skincare deeper into your skin. The needles create tiny little channels where the products saturate to lower layers of the skin, and we always hit home about getting the products to the lowest layers will create more change - FACT.

Environ launched the world's FIRST cosmetic roller and pioneered the concept of Micro-Needling more than 20 years ago.

The truth is, when you move up the scale with your Vitamin A levels, your skin becomes more protected, which is exactly what we want, but it also means we need to do more to get what we want to where it needs it - which is where the needling comes in.

Microneedling / at home skin rollers / Skin Needling all mean the same thing and is something that we highly recommend…

HOW TO HELP GET RID OF BLACKHEADS

HOW TO HELP GET RID OF BLACKHEADS

Blackheads look like little dark dots, usually flat to the skin’s surface within the pore.

These can be caused by a build up of oil mixed with dead skin cells, blocking the hair follicles meaning the oil that would normally flow through becomes trapped and clogs up.

When the pore becomes blocked and congested in this way, and when it gets to the skin’s surface and oxygen hits it, it causes it to turn black / dark in colour - (where the name ‘blackhead’ comes from.)

A blackhead commonly gets mistaken for dirt being stuck in the pores - untrue!

We know that exfoliating in the right way will help clear skin. I repeat, THE RIGHT WAY. This is not by using harsh granular scrubs that will strip the skin of it’s natural oils. We need those oils for the skin to work at it’s best, as well as looking great.

We've been talking with Environ about the best way to help you get rid of them at home, with their incredible products!

Here's the best way of fighting them off at home whilst giving your skin a gorgeous glow:

WHAT ARE PEPTIDES IN SKINCARE?

WHAT ARE PEPTIDES IN SKINCARE?

Peptides! We love them!

They definitely aren't a new thing to the industry of skincare, and they certainly aren’t going anywhere!

Peptides are needed and very necessary when it comes to anti-aging skincare.

If you’re looking for younger looking skin, peptides within the formulation are a must.

In a nutshell, peptides are Cell Communicators - telling the skin to do something specific. When applied topically to the skin, they act as little messengers, triggering skin cells to perform specific functions such as building collagen and elastin, along with encouraging skin to look and act younger.

Let’s look at peptides in more detail…

WEDDING PREP - SKIN READY

WEDDING PREP - SKIN READY

CONGRATULATIONS!! You’re Engaged and your big day awaits!

You've booked the venue. You've chosen your bridesmaids and groomsmen. You've found your dream dress.

WHAT ABOUT YOUR SKIN?

You deserve to look and feel your best on your wedding day, and your skin is the biggest feature on you.

Regardless of how far in advance your wedding is, we can help assist you with hints, tips and support prior to your big day, to get the gorgeous bridal glow.

No matter how you choose to celebrate, it's all about you. This means you want your skin to reflect your inner glow and happiness from the big day, to your honeymoon and beyond.

From skincare to self-care - looking after yourself during the lead up is imperative.

Here’s a generic guide to how we would support you towards your big day…

WHEN SHOULD I START USING ANTI-AGEING PRODUCTS?

WHEN SHOULD I START USING ANTI-AGEING PRODUCTS?

Have you ever wondered when the best time is to start using anti-ageing skincare?
We hear the statement: 'my mum's skin was amazing so mine will be too!’ frequently as well.
I don’t want to be the fun police or anything but this isn’t necessarily the case…

We control 80-90% of the way our skin will age. It’s a fact that 80-90% of the way we age is determined by what we do to the skin. Sun exposure, stress, alcohol, smoking, diet, digestion - all of these things will hugely impact the ageing process long-term.

This means that only 10-20% of the way we age will be down to genetics. So if you’re solely basing how you think you will age on those further up in your family tree… you may well be disappointed.

Maybe you think you should start using anti ageing skincare when you turn 30? 40? Perhaps when you hit the big 5-0?
It's a question we're asked frequently, and if you're not already using specific anti-ageing skincare, you need to keep on reading...

THE THINGS YOU NEED TO KNOW ABOUT RETINOL

THE THINGS YOU NEED TO KNOW ABOUT RETINOL

Retinol is a true buzz word when it comes to skincare, but there's a lot of confusion that surrounds it. Let's dig deep into what it actually is.

Fact - Retinol IS VITAMIN A. Yep. It's the same thing.

Vitamin A comes in many different forms. And Retinol is simply one of them.

The many forms derived from Vitamin A ultimately, all of these forms do the exact same thing. Inside the skin, they change to Retinoic Acid.

All of these forms of Vitamin A transform in the skin to Retinoic Acid at different speeds, and it's this that the skin recognises and thrives from to become healthy and helps to repair skin cells as well as a whole host of benefits- It will strengthen the skin, boost immunity, balance oil production and has HUGE anti-ageing benefits.

It’s the way the skin will cope with them that differentiates between them. Let’s dig deeper…

HOW TO GET RID OF ACNE

HOW TO GET RID OF ACNE

Acne. This word means something different to a lot of people.

We always think of teenage skin when we think of acne, but adult acne is on the rise and it's important we know exactly what we can do to treat it.

Let's start by understanding it, because once we’ve done that, we can then know how to treat it!

Here we explain exactly why acne happens, how we can treat it, along with recommendations and advice to you for moving forwards.

Let’s treat acne and enjoy clearer skin!

Why We Don't Recommend Using A Face Scrub To Exfoliate

Why We Don't Recommend Using A Face Scrub To Exfoliate

When we talk about face scrubs, we're talking about granular scrubs. These are the scrubs with 'bits' in them, that feel like it’s ‘scrubbing’ your skin.

They are promoted to rid the skin of dead cells and keep the skin clean, healthy and bright.

We don’t agree.

Keeping your skin in it’s optimum condition is so much more important, and we’re here to explain why scrubbing your skin can actually cause more harm than good.

Hints and TipsAmy Card27 July 2021Pure Emporium Ltdenviron, environskincare, exfoliation, skinscrubs, exfoliatingacids, skincarehereford, homecare, environhereford, should you scrub your skin, should you exfoliate

Choose Mineral

Choose Mineral

We all know that there are makeup trends that come and go. Some we may even look back at and regret what we did. Thick black liner. Blue mascara. Or maybe even tiny, thin eyebrows. I’m sure we are all guilty of trying a trend that was “fashionable” at the time. But realistically, when we were in the moment, we loved it and so did everyone else. I strongly believe in the power of makeup. The great thing about it is that there are no right or wrongs. You are completely free to do whatever you want and express yourself in any way that you want to. Feeling happy and bubbly, so you want to show that off with some bright colours? DO IT! Don’t let anyone tell you otherwise.

Amy Card20 July 2021Pure Emporium

Salon Policy for Beyond the 19th July!

Salon Policy for Beyond the 19th July!

As of 19th July 2021, the country is finally returning to Pre-Covid times and you can officially enjoy more freedom and less rules!

You may have your own opinions on this, and we completely respect that. It’s important that you still do whatever you feel comfortable with.

Our main priority has and always will be keeping our clients and staff as safe as possible.

What does the announcement mean for the salon?

Have a read here of our salon policy changes as of 19th July 2021….

Amy Card12 July 2021Pure Emporium Ltdsalonpolicy, covidupdate, smallbusiness, covid19, beautysalon, hairsalon, hairsalonhereford, beautysalonhereford, facemasks, update, treatments, relax, relaxation, timeout

Knowing Normal Skin

Knowing Normal Skin

A normal skin type is probably the most uncommon skin type. Since working in the beauty industry, this is not a skin type that I’ve come across very often. Someone with a normal skin type, has almost no problems/concerns with their skin. A normal skin type is known for having a radiant complexion. This skin type will have VERY FEW imperfections, no visible pores and near enough no sensitivity. The skin will not feel dry, nor too oily. It will display a clear and even tone, as well as having a smooth texture. Imagine characteristics found in young children and babies. The skin looks perfect. Normal skin, describes near perfect skin with no-to only a few visible skin imperfections.

Amy Card8 July 2021Pure Emporium